Your website is the online face of your business and represents your brand to the online community of prospective clients. It is also your primary avenue of attracting new customers, because the majority of people surf the internet when looking for a supplier of something they want to buy. A neglected website will cause prospective clients to click away and that is the very last thing you want. Listed below are proven tips on how to increase your website traffic.
Ways to Increase Website Traffic #1: Update, Update, Update
Update your website regularly to keep your customers up to date. Keeping your website current will show visitors that your business is well and alive. Make sure that your visitors want to return to your website. Return visitors frequently turn into paying customers. Interesting and informative, up to date content will keep visitors returning for more.
Ways to Increase Website Traffic #2: Connect with Content
Are you connecting to your audience or neglecting your content? You should create your content so that you’ll engage readers and turn them into customers. Provide your visitors with interesting, informative content that adds value to their experience when they visit your website. They will be more likely to share interesting articles, thus increasing visits to your website.
Ways to Increase Website Traffic #3: SEO
Search Engine Optimization allows more people to find your website if you are ranked high on search engine rankings. Although keyword research is important in creating content to get visitors to your site, you should never stuff content with keywords. If you do not know how to optimize your content for search engines, employ a freelance SEO writer.
Ways to Increase Website Traffic #4: Your Community
Excellent content will cause more people to return to your website, creating a regular readership and eventually a community. You can further connect with your visitors by installing commenting systems where they can leave comments on articles and posts. If you, as owner, participate in the discussion, you will effectively connect with your audience and also be able to gain trust and answer customers’ questions.
Ways to Increase Website Traffic #5: Social Media
Use social media to further connect with your audience and customers. You can reach more potential clients by selecting social media platforms that your customers use and participating in conversations. Establish yourself as an expert in your industry by providing quality information and answering questions of potential customers. You can also promote your website and brand through social media, which will result in more visitors to your website.